Vectary provided Memotics with onboarding training and consultation, enabling them to successfully deliver the configurator for the client on time and with the same real-time visual quality as the presented render. They implemented a multistep customizer with a floating UI for each part of the cake. At the end of the experience, users had the option to save an image to their camera roll or order the configured cake. The entire 3D cake configurator was embedded on the client’s website. Visitors to the booth could also scan the QR code and instantly open the whole experience on their mobile phones. The configurator was optimized for a mobile-first experience. The cake customizer was also presented on iPads as a sales tool for the booth staff explaining the artisan bakery’s products and services.
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