KTM selected Vectary to create interactive motorcycle configurators to launch a complete marketing campaign and boost community engagement in a key market.
Industry
Motorcycle, bicycle and sports car manufacturer
Company size
Large
Location
Mattighofen, Austria
Website
Ktm.com
Challenges
Engaging campaign
KTM wanted to create visuals of their products that customers could interact with but struggled to find a platform that could be used for creation, feedback, and final marketing campaigns
Realistic design
The final design of the motorcycle had to be realistic and not just a stylized representation.
No-code solution
They needed to develop a 3D configurator that required no coding and could be easily embedded anywhere.
Solutions
Engaging campaign
KTM used the Vectary platform as a single source for the complete project, which was essential in the creative process as feedback and input were needed from various KTM departments.
3D configurator maker
Vectary's interactions mode allowed KTM to create hotspots, color and material variations, and its unbranded viewer made it easy to embed the same file directly into the campaign webpage for the marketing campaign.
Optimization and AR
Additionally, Vectary's custom materials library, augmented reality functionality, and optimization features for file size reduction were all utilized.
The results
“The results were impressive. The campaign was delivered on time and within budget.”
Fast delivery
23 days from concept, to model creation, to optimization and then to launch.
Speed and effect
2,000 customized design submissions with a significant new audience reach.
Leadership
KTM brought innovation (AR) and engagement (3D) confirming the brand positioning.
