Dowina is one of the few companies in the world specializing in handcrafted guitars, known for their dedication, passion, and customization capabilities. Dowina’s customization process offers an astounding 45 quadrillion possible combinations, making it one of the most flexible custom guitar producers in the world. However, this enormous variety posed significant challenges: too wide variety of options - too many customizations - lack of production efficiency.
The company lacked an internal solution and database for their 3D models. Pricing and price updates were difficult to manage and were calculated using Excel, which was inefficient and prone to errors.
The main pain points revolved around the customer experience and internal operations. The design process was limiting, leading to frequent miscommunication between the company and its clients. Extensive time was spent on administration and customer communication. The pricing process was inefficient, and there was a general lack of transparency in operations. In addition, not being able to create effective visual showcases at events using 3D and AR was an obstacle for the sales teams.
By creating digital twins (as well as having them in Augmented Reality), Dowina streamlined internal workflows, reducing about 70% of the time previously allocated to administration and ordering processes.
It simplified operations in various other areas of the company and reduced client miscommunications and errors by an estimated 40%, thereby improving their overall operational efficiency.
The system also connected data directly to Dowina's databases via API, further optimizing the production and pricing process.
